Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
182200303105PUBLIC RELATIONSCompulsory234
Level of Course Unit
Short Cycle
Objectives of the Course
The history of public relations in the world and in Turkey, public relations, definition of public relations, objectives and social responsibility, public relations and advertising, public relations and propaganda, public relations and marketing, public relations and publicity, public relations and communication, organizational structure of public relations The aim of this course is to give the student the competence by examining in depth the subjects of public relations, the characteristics of the public relations specialist, the target groups in public relations.
Name of Lecturer(s)
Öğr. Gör. Servet TÜRKAN
Learning Outcomes
1Public relations terminology can be explained easily.
2Public relations can be explained about the structure.
3Public relations, public relations can be explained about the organizational structure.
4The competence is gained on the aims and social responsibilities of Public Relations and Publicity.
5
6
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
nope
Course Contents
Definition of Public Relations, Characteristics of Public Relations, Research, Planning and Implementation in Public Relations Campaigns, Public Relations and Crisis Management
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Definition of Public Relationsx
2Historical Development of Public Relationsx
3Characteristics of Public Relationsx
4Public Relations and Advertisingx
5Public Relations and Propagandax
6Public Relations and Lobbyingx
7Public Relations and Marketingx
8Midtermx
9Public Relations Theories: Press Agency and Public Opinionx
10Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetrical Modelx
11Public Relations Campaign Designx
12Research, Planning and Implementation in Public Relations Campaignsx
13Evaluation and Analysis in Public Relations Campaignsx
14FINAL EXAMx
Recommended or Required Reading
a.okay and A. Okay, Public Relations, Istanbul: Der f.b.peltekoğl, Public Relations ?, What İstanbul: Beta
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination122
Attending Lectures14342
Self Study14342
Individual Study for Mid term Examination177
Individual Study for Final Examination11212
TOTAL WORKLOAD (hours)106
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
PO
15
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LO2333333333333333
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LO5333333333333333
LO6333333333333333
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
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