Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 182200303105 | PUBLIC RELATIONS | Compulsory | 2 | 3 | 4 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
The history of public relations in the world and in Turkey, public relations, definition of public relations, objectives and social responsibility, public relations and advertising, public relations and propaganda, public relations and marketing, public relations and publicity, public relations and communication, organizational structure of public relations The aim of this course is to give the student the competence by examining in depth the subjects of public relations, the characteristics of the public relations specialist, the target groups in public relations. |
Name of Lecturer(s) |
Öğr. Gör. Servet TÜRKAN |
Learning Outcomes |
1 | Public relations terminology can be explained easily. | 2 | Public relations can be explained about the structure. | 3 | Public relations, public relations can be explained about the organizational structure. | 4 | The competence is gained on the aims and social responsibilities of Public Relations and Publicity. | 5 | | 6 | |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
nope |
Course Contents |
Definition of Public Relations, Characteristics of Public Relations, Research, Planning and Implementation in Public Relations Campaigns, Public Relations and Crisis Management |
Weekly Detailed Course Contents |
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1 | Definition of Public Relations | x | | 2 | Historical Development of Public Relations | x | | 3 | Characteristics of Public Relations | x | | 4 | Public Relations and Advertising | x | | 5 | Public Relations and Propaganda | x | | 6 | Public Relations and Lobbying | x | | 7 | Public Relations and Marketing | x | | 8 | Midterm | x | | 9 | Public Relations Theories: Press Agency and Public Opinion | x | | 10 | Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetrical Model | x | | 11 | Public Relations Campaign Design | x | | 12 | Research, Planning and Implementation in Public Relations Campaigns | x | | 13 | Evaluation and Analysis in Public Relations Campaigns | x | | 14 | FINAL EXAM | x | |
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Recommended or Required Reading |
a.okay and A. Okay, Public Relations, Istanbul: Der f.b.peltekoğl, Public Relations ?, What İstanbul: Beta |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 2 | 2 |
Attending Lectures | 14 | 3 | 42 |
Self Study | 14 | 3 | 42 |
Individual Study for Mid term Examination | 1 | 7 | 7 |
Individual Study for Final Examination | 1 | 12 | 12 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | LO2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | LO3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | LO4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | LO5 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | LO6 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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