Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
213315003106CORPORATE COMMUNICATION MANAGEMENTCompulsory233
Level of Course Unit
Short Cycle
Objectives of the Course
To narrate the concept and importance of corporate communication, introduce applications in corporations, gain skills to evaluate corporate communication as a whole and take part in applications.
Name of Lecturer(s)
Öğr. Gör
Learning Outcomes
1
2
3
4
5
61. Can evaluate a corporation in terms of public communication.
72. Can design corporate communication plan for a company.
83. Can ute intra-corporate communication of a cooperation.
94. Can analyze corporate communication efforts of various institutions.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
1 Concept of corporation, its functions and features 2 Corporate communication 3 Corporate philosophy, corporate behaviour, corporate design 4 Corporate image, corporate climate, corporate identity 5 Corporate culture, corporate advertisement 6 Strategic planning in corporate communication 7 Strategic management in corporate communication 8 Public relations 9 Sponsorship, social responsibility 10 Perception, reputation, risk management 11 Total quality, human resources and costumer relations management 12 Event and crisis management 13 Advertising and brand management 14 Corporate marketing management
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Concept of corporation, its functions and features
2Corporate communication
3Corporate philosophy, corporate behaviour, corporate design
4Corporate image, corporate climate, corporate identity
5Corporate culture, corporate advertisement
6Strategic planning in corporate communication
7Strategic management in corporate communication
8Public relations
9Sponsorship, social responsibility
10Perception, reputation, risk management
11Total quality, human resources and costumer relations management
12Event and crisis management
13Advertising and brand management
14Corporate marketing management
15
16
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Self Study188
Individual Study for Mid term Examination11515
Individual Study for Final Examination11515
TOTAL WORKLOAD (hours)82
Contribution of Learning Outcomes to Programme Outcomes
PO
1		PO
2		PO
3		PO
4		PO
5		PO
6		PO
7		PO
8		PO
9		PO
10		PO
11		PO
12		PO
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14		PO
15		PO
16		PO
17		PO
18
LO1              5   
LO2              5   
LO3              5   
LO4                  
LO5              5   
LO6              5   
LO7              5   
LO8              5   
LO9              5   
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr