Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 173315004101 | MARKETING LAW | Compulsory | 2 | 4 | 3 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
To narrate the concept and importance of corporate communication, introduce applications in corporations, gain skills to evaluate corporate communication as a whole and take part in applications.
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Name of Lecturer(s) |
öğr.gör |
Learning Outcomes |
1 | -Tüketici hakları ve tüketicinin korunması gibi konularda temel bilgileri sunmak | 2 | -İşletmelerin pazarlama uygulamalarını ve başarılarını etkileyecek tüketicilerle ilgili temel konuları öğretmek | 3 | Müşteri odaklı pazarlama gibi modern pazarlama eğilimlerinin uygulanması için gerekli teknik donanımı öğretmek | 4 | Pazarlama faaliyetlerinin daha doğru ve hukuki çerçevede yürütülmesi için gerekli mevzuatı öğretmek | 5 | | 6 | 1. Can evaluate a corporation in terms of public communication. | 7 | 2. Can design corporate communication plan for a company. | 8 | 3. Can ute intra-corporate communication of a cooperation. | 9 | 4. Can analyze corporate communication efforts of various institutions. |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
Lesson Book |
Course Contents |
1 Concept of corporation, its functions and features
2 Corporate communication
3 Corporate philosophy, corporate behaviour, corporate design
4 Corporate image, corporate climate, corporate identity
5 Corporate culture, corporate advertisement
6 Strategic planning in corporate communication
7 Strategic management in corporate communication
8 Public relations
9 Sponsorship, social responsibility
10 Perception, reputation, risk management
11 Total quality, human resources and costumer relations management
12 Event and crisis management
13 Advertising and brand management
14 Corporate marketing management |
Weekly Detailed Course Contents |
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1 | Concept of corporation, its functions and features | | | 2 | Corporate communication | | | 3 | Corporate philosophy, corporate behaviour, corporate design | | | 4 | Corporate image, corporate climate, corporate identity | | | 5 | Corporate culture, corporate advertisement | | | 6 | Strategic planning in corporate communication | | | 7 | Strategic management in corporate communication | | | 8 | Public relations | | | 9 | Sponsorship, social responsibility | | | 10 | Perception, reputation, risk management | | | 11 | Total quality, human resources and costumer relations management | | | 12 | Event and crisis management | | | 13 | Advertising and brand management | | | 14 | Corporate marketing management | | | 15 | | | | 16 | | | |
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Recommended or Required Reading |
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Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 4 | 56 |
Self Study | 1 | 8 | 8 |
Individual Study for Mid term Examination | 1 | 15 | 15 |
Individual Study for Final Examination | 1 | 15 | 15 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | | | | | | | | | | | | | | | | | | LO2 | 4 | | | | | | | | | | | | | | | | | | LO3 | 4 | | | | | | | | | | | | | | | | | | LO4 | 4 | | | | | | | | | | | | | | | | | | LO5 | 4 | | | | | | | | | | | | | | | | | | LO6 | 4 | | | | | | | | | | | | | | | | | | LO7 | 4 | | | | | | | | | | | | | | | | | | LO8 | 4 | | | | | | | | | | | | | | | | | | LO9 | 4 | | | | | | | | | | | | | | | | | |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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