| Course Unit Code | Course Unit Title | Type of Course Unit | Yıl | Semester | Number of ECTS Credits | | 213314003106 | PUBLIC RELATIONS IN HEALTHCARE ENTERPRISES | Compulsory | 2 | 3 | 2 |
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| Dersin Seviyesi |
| Ön Lisans |
| Dersin Amacı |
| The general purpose of the Introduction to Public Relations course is to provide students with a general framework for public relations by explaining the basic concepts, application forms and history of public relations science, examining the similarities and differences between other related concepts and theories such as advertising, propaganda, and giving professional ethics and morals. |
| Name of Lecturer(s) |
| Hakan IRAK |
| Öğrenme Çıktıları |
| 1 | At the end of the course, the student will be able to define public relations. | | 2 | Will learn the importance and characteristics of public relations. | | 3 | Will be able to understand the difference of public relations from propaganda, advertisement or marketing and make comparisons. | | 4 | Will learn the theories of public relations. |
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| Öğrenim Türü |
| Daytime Class |
| Dersin Ön Koşulu Olan Dersler |
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| Ders İçin Önerilen Diğer Hususlar |
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| Dersin İçeriği |
| Definition of Public Relations Historical Development of Public Relations Characteristics of Public Relations Public Relations and Advertising Public Relations and Propaganda Public Relations and Lobbying Public Relations and Marketing |
| Haftalık Ayrıntılı Ders İçeriği |
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| 1 | Definition of Public Relations | | | | 2 | Historical Development of Public Relations | | | | 3 | Characteristics of Public Relations | | | | 4 | PR and Advertising | | | | 5 | Public Relations and Propaganda | | | | 6 | Public Relations and Lobbying | | | | 7 | Public Relations and Marketing | | | | 8 | Exam | | | | 9 | Public Relations Theories: Press Agency and Public Information | | | | 10 | Public Relations Theories: Two-Way Asymmetric Model and Two-Way Symmetric Model | | | | 11 | Research, Planning and Implementation in Public Relations Campaigns | | | | 12 | Public Relations and Crisis Management | | | | 13 | Public Relations and Crisis Management | | | | 14 | Final | | |
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| Ders Kitabı / Malzemesi / Önerilen Kaynaklar |
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| Planlanan Öğrenme Aktiviteleri ve Metodları |
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| Değerlendirme | |
| Midterm Examination | 1 | 100 | | TOPLAM | 100 | |
| Final Examination | 1 | 100 | | TOPLAM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | TOPLAM | 100 |
| | Dersin Sunulduğu Dil | | | Staj Durumu | |
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| İş Yükü Hesaplaması |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 1 | 14 |
| Self Study | 1 | 8 | 8 |
| Individual Study for Mid term Examination | 1 | 15 | 15 |
| Individual Study for Final Examination | 1 | 15 | 15 |
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| Program ve Öğrenme Çıktıları İlişkisi |
| ÖÇ1 | 4 | 4 | 4 | 5 | 5 | 4 | 3 | 3 | 3 | 3 | | ÖÇ2 | 1 | 1 | 1 | 1 | 1 | 4 | 2 | 3 | 3 | 3 | | ÖÇ3 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | | ÖÇ4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
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| * Katkı Düzeyi : 1 Çok düşük 2 Düşük 3 Orta 4 Yüksek 5 Çok yüksek |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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