| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 163313003103 | TOURISM MARKETING | Compulsory | 2 | 3 | 2 |
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| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| With this course, it is aimed to gain knowledge and skills to interpret marketing principles for tourism industry and to realize general marketing applications. |
| Name of Lecturer(s) |
| Öğr. Gör. Nilgün DEMİREL |
| Learning Outcomes |
| 1 | In general, marketing will be explained. | | 2 | Tourism market and tourism marketing can be explained. | | 3 | The features of the service will be learned. | | 4 | Tourism marketing mix will be learned. | | 5 | Knowledge about current approaches and strategies in tourism can be learn. |
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| Mode of Delivery |
| Daytime Class |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| The content of the course is to explain the marketing in general, to explain the characteristics of the service, to explain the characteristics of the service, to explain the tourism market, the benefits of tourism product, service marketing marketing tools, marketing research method, marketing research plan, marketing research topics, marketing policy and principles and most recent approaches in tourism marketing. |
| Weekly Detailed Course Contents |
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| 1 | Service Features | | | | 2 | Touristic product | | | | 3 | Developments in Marketing Understanding | | | | 4 | Marketing Environment | | | | 5 | Tourism Marketing Planning | | | | 6 | Marketing Information System | | | | 7 | Tourism Market and Market Segmentation | | | | 8 | Tourism Market and Market Segmentation | | | | 9 | Elements of marketing mix | | | | 10 | Elements of marketing mix | | | | 11 | Current Marketing Approaches in Tourism (Green Marketing, Social Media Marketing, Halal Marketing) | | | | 12 | Current Marketing Approaches in Tourism (Mobile Marketing, E-WOM, Customer Relationship Management | | | | 13 | Current Marketing Approaches in Tourism (Niche Marketing, Service Compensation) | | | | 14 | Current Marketing Approaches in Tourism (Experiential Marketing etc.) | | |
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| Recommended or Required Reading |
| Nazmi Kozak (2010). Turizm Pazarlaması: Detay Yayıncılık
İbrahim Yılmaz (2016). Turizm Pazarlamasında Yeni Yaklaşımlardan Seçmeler: Detay Yayıncılık
Burhan Kılıç ve Zafer Öter (2015). Turizm Pazarlamasında Güncel Yaklaşımlar: Beta Yayıncılık |
| Planned Learning Activities and Teaching Methods |
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| Assessment Methods and Criteria | |
| Midterm Examination | 0 | 100 | | SUM | 100 | |
| Final Examination | 0 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | None |
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| Workload Calculation |
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| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 1 | 1 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 2 | 28 |
| Individual Study for Mid term Examination | 1 | 5 | 5 |
| Individual Study for Final Examination | 1 | 5 | 5 |
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| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | 5 | | | | | | | | | | | | | | | LO2 | | 4 | | | | | | | | | | | | | | LO3 | 5 | | | | | | | | | | | | | | | LO4 | 5 | | | | | | | | | | | | | | | LO5 | 5 | | | | | | | | | | | | | |
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| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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