Iğdır University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
182200601103	PUBLIC RELATIONS AND COMMUNICATION IN SOCIAL WORK	Compulsory	1	1	4

Level of Course Unit

Short Cycle

Objectives of the Course

The history of public relations, the relations with the people in the world and in Turkey, public relations and communication, public relations and communication, public relations and communication, organizational structure of public relations, characteristics of public relations experts, target audience topics related to public, It is aimed to gain student competency by examining in depth.

Name of Lecturer(s)

Öğr. Gör. Elif TANER

Learning Outcomes

1	PR terminology easily explained.
2	PR statement can be made about the structures.
3	Public Relations, made explanations about the organizational structure of PR.
4	Public Relations and Promotion of the objectives and competencies acquired on social responsibilities.
5
6

Mode of Delivery

Daytime Class

Prerequisites and co-requisities

None

Recommended Optional Programme Components

Definition of Public Relations, Properties of Public Relations, Research in Public Relations Campaign Planning and Implementation, Public Relations and Crisis Management

Course Contents

Definition of Public Relations, Properties of Public Relations, Research in Public Relations Campaign Planning and Implementation, Public Relations and Crisis Management

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Definition of Public Relations
2	Historical Development of Public Relations
3	Features of Public Relations
4	Public Relations and Advertising
5	Public Relations and Propaganda
6	Public Relations and Lobbying
7	Public Relations and Marketing
8	Kybele Cult
9	Theories of Public Relations: Press Agency and Public Opinion
10	Public Relations Theory: Two-way and two-way Symmetric Asymmetric Model Model
11	Public Relations Campaign Design
12	Public Relations Campaign of Research, Planning and Implementation
13	Evaluation and Analysis of Public Relations Campaign
14	FINAL EXAM

Recommended or Required Reading

a.okay and A. Okay, Public Relations, Istanbul: Der f.b.peltekoğl, Public Relations ?, What İstanbul: Beta

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Turkish

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	1	1
Final Examination	1	1	1
Attending Lectures	14	2	28
Self Study	14	2	28
Individual Study for Mid term Examination	2	12	24
Individual Study for Final Examination	2	12	24
TOTAL WORKLOAD (hours)			106

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10
LO1
LO2
LO3
LO4	4	4	4	4	4	4	4	4	4	4
LO5
LO6

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High