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Description of Individual Course Units| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | 162200104102 | PUBLIC OPINION RESEARCH | Compulsory | 2 | 4 | 4 |
| | Level of Course Unit | | Short Cycle | | Objectives of the Course | | understands its role in a company's success and the importance of marketing, applied in today's globalized world, an individual can do to educate modern marketing research. | | Name of Lecturer(s) | | | Learning Outcomes | | 1 | textbooks containing the updated information in the public relations field, application equipment and has a theoretical and practical knowledge in the basic level, supported by other sources. | | 2 | Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques.. | | 3 | Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques | | 4 | Contact media and professional knowledge relating to the vehicle. | | 5 | expected of him in applications related to the field of public relations work is conducted as a team member has the more entrepreneurial and managerial perspective. |
| | Mode of Delivery | | Daytime Class | | Prerequisites and co-requisities | | None | | Recommended Optional Programme Components | | None | | Course Contents | | Introduction: Philosophy of Science, Information and scientific knowledge, to identify research problems, Critical Literature Review, Creation of research questions and hypotheses, Determination of Research Strategy, Research and Sampling, Compilation of secondary data for research | | Weekly Detailed Course Contents | |
| 1 | Introduction: Philosophy of Science, Information and Scientific Knowledge | | | | 2 | Identification of Research Problem | | | | 3 | Critical Literature Review | | | | 4 | Creation of the research question and hypothesis | | | | 5 | Determination of Research Strategyon | | | | 6 | Research and Sampling | | | | 7 | Compilation of secondary data for research | | | | 8 | Midterm | | | | 9 | Compiling the primary data for research: Surveys | | | | 10 | Collecting Primary Data for Research: Observation and Interview | | | | 11 | In research and Measurement Scales | | | | 12 | Basic Data Analysis Methods | | | | 13 | Reporting: The content of the research report | | | | 14 | Final Exam | | |
| | Recommended or Required Reading | | Effective Speaking and Art, George Kops, Richard Worth, Day Publishing
2. I should accustom Diction Art, Nüzhet Şenbay, Ministry of Education Publications, Istanbul, 1991.
3. Presentation on Effective, Christine E. Bingaman, Route Publishing, 1993
4. Language of the Body, Acer & Zuhal Batlaş, Remzi Publishing House, 1995
5. Effective Speaking and Fine Arts, Emin Ozdemir, Remzi Publishing House, April 1996
6 Secrets of beautiful speech, Sadi, the Next Generation Publishing, March 1997
7. Watch Your Body Speaks, Ahmed Sharif İzgören, Academy 1999
8. Speaking Practice (Manual), Cevdet Tellioğlu, Timas Publishing May 2000
9. The Art of Effective Speaking, Ali Kaya, Educational Publication 2004
10. Talk Art, Yaman, Ertuğrul Gazi Press Release. Ankara, 2004.
11. Effective Speaking Techniques, Murat Baykan, Snow Publishing, October 2005
12 Turkish-2: Oral Presentation, Ali burner, Mustafa Yucel Mehmet Dogan, V. war, Gazi Publications, Ankara, 2006.
Other course materials: Course presentation notes | | Planned Learning Activities and Teaching Methods | | | Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | Turkish | | Work Placement(s) | | None |
| | Workload Calculation | |
| Midterm Examination | 1 | 1 | 1 | | Final Examination | 1 | 1 | 1 | | Attending Lectures | 14 | 4 | 56 | | Self Study | 14 | 4 | 56 | | Individual Study for Mid term Examination | 1 | 10 | 10 | | Individual Study for Final Examination | 1 | 10 | 10 | |
| Contribution of Learning Outcomes to Programme Outcomes | | LO1 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | | LO2 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | | LO3 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | | LO4 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | | LO5 | 3 | | 3 | | | | 4 | | 3 | | 3 | | | |
| | * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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