Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
162200103105CONSUMER BEHAVIORCompulsory232
Level of Course Unit
Short Cycle
Objectives of the Course
bring enhanced learning for consumer behavior theories and their practical applications to understand, to explain the results reflected in the consumption of consumer behavior, the information obtained on consumer behavior to understand how to evaluate
Name of Lecturer(s)
Learning Outcomes
1Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques.
2
3
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Consumer behavior concepts and features, its importance in marketing of consumer behavior, psychological factors-Learning and Memory affecting consumer behavior, socio-cultural faktörler- Group dynamics and advisory group / family, situational factors affecting consumer behavior
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1"The concept and characteristics of consumer behavior
2"The importance of consumer behavior in marketing
3"The relationship between consumer behavior and marketing strategy
4Psychological consideration in consumer behavior Learning and Memory
5Motivation and Dealing / Sensation and Perception
6"Attitudes are changing attitudes and feelings
7Personality and ego / values and way of life
8Midterm
9Group dynamics and socio-cultural faktörler-   advisory group / family
10Group dynamics and socio-cultural faktörler-   advisory group / family
11"Social class / Culture
12"Situational factors affecting consumer behavior
13"The structure of the consumer decision-making process, purchase and post-purchase behavior
14Final Exam
Recommended or Required Reading
The ODABAŞI., Y., "Consumer Behavior", Eskisehir, 2001, Turkey.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14114
Self Study14114
Individual Study for Mid term Examination11212
Individual Study for Final Examination11212
TOTAL WORKLOAD (hours)54
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
LO144444444542444
LO254444454545444
LO344544454545555
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr