Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 162200103105 | CONSUMER BEHAVIOR | Compulsory | 2 | 3 | 2 |
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Level of Course Unit |
Short Cycle |
Objectives of the Course |
bring enhanced learning for consumer behavior theories and their practical applications to understand, to explain the results reflected in the consumption of consumer behavior, the information obtained on consumer behavior to understand how to evaluate |
Name of Lecturer(s) |
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Learning Outcomes |
1 | Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques. | 2 | | 3 | |
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Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
Consumer behavior concepts and features, its importance in marketing of consumer behavior, psychological factors-Learning and Memory affecting consumer behavior, socio-cultural faktörler- Group dynamics and advisory group / family, situational factors affecting consumer behavior |
Weekly Detailed Course Contents |
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1 | "The concept and characteristics of consumer behavior
| | | 2 | "The importance of consumer behavior in marketing | | | 3 | "The relationship between consumer behavior and marketing strategy | | | 4 | Psychological consideration in consumer behavior
Learning and Memory | | | 5 | Motivation and Dealing / Sensation and Perception | | | 6 | "Attitudes are changing attitudes and feelings | | | 7 | Personality and ego / values and way of life | | | 8 | Midterm | | | 9 | Group dynamics and socio-cultural faktörler-
advisory group / family | | | 10 | Group dynamics and socio-cultural faktörler-
advisory group / family | | | 11 | "Social class / Culture | | | 12 | "Situational factors affecting consumer behavior | | | 13 | "The structure of the consumer decision-making process, purchase and post-purchase behavior | | | 14 | Final Exam | | |
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Recommended or Required Reading |
The ODABAŞI., Y., "Consumer Behavior", Eskisehir, 2001, Turkey. |
Planned Learning Activities and Teaching Methods |
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Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | | Work Placement(s) | None |
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Workload Calculation |
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Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 1 | 14 |
Self Study | 14 | 1 | 14 |
Individual Study for Mid term Examination | 1 | 12 | 12 |
Individual Study for Final Examination | 1 | 12 | 12 |
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Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 2 | 4 | 4 | 4 | LO2 | 5 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | LO3 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 5 |
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* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
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Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
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