Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 162200103101 | PRINCIPLES OF MARKETING | Compulsory | 2 | 3 | 3 |
|
Level of Course Unit |
Short Cycle |
Objectives of the Course |
The aim of the course is to provide students with the knowledge and skills about basic ideas and principles of the student marketing process. |
Name of Lecturer(s) |
Öğr. Gör. Elif TANER |
Learning Outcomes |
1 | Understand the concept and process of marketing. | 2 | Will be able to apply segmentation, targeting and positioning. | 3 | He will be able to understand the individual elements of his marketing mix. | 4 | He will be able to use marketing mix in different contexts. | 5 | |
|
Mode of Delivery |
Daytime Class |
Prerequisites and co-requisities |
None |
Recommended Optional Programme Components |
None |
Course Contents |
The content of the course includes creating opportunities for the student to apply marketing principles. First, the definition of marketing, then the marketing orientation and marketing mix definitions are taught. Afterwards, students take their environmental marketing analysis into consideration and make their own marketing analysis at macro and micro level.
Derste's original marketing mix and the elements of the renewed marketing mix are examined. Finally, students develop their own marketing mix for different target groups. |
Weekly Detailed Course Contents |
|
1 | Explanation of Marketing Concept and Related Basic Concepts | | | 2 | Teaching and applying scientific research methods and techniques | | | 3 | Developments in Marketing Understanding | | | 4 |
Examining Market Concept, Consumer and Industrial Markets, Marking Macro and | | | 5 | Consumer Market and Consumer Behavior Models, Decision Making Process and Consumer Behavior
Affecting Factors | | | 6 |
Industrial Market Features and Industrial Buyers | | | 7 | Market Segmentation and Principles | | | 8 | Midterm | | | 9 | Creating Target Markets and Positioning | | | 10 | Marketing Information Systems | | | 11 | Giving General Information About Marketing Mix | | | 12 | Marketing Analysis of Marketing | | | 13 |
Market Price Analysis | | | 14 |
Final exam | | | 15 | | | | 16 | | | |
|
Recommended or Required Reading |
Teaching staff lecture notes. |
Planned Learning Activities and Teaching Methods |
|
Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
|
Workload Calculation |
|
Midterm Examination | 1 | 1 | 1 |
Final Examination | 1 | 1 | 1 |
Attending Lectures | 14 | 2 | 28 |
Self Study | 14 | 2 | 28 |
Individual Study for Mid term Examination | 2 | 8 | 16 |
Individual Study for Final Examination | 2 | 8 | 16 |
|
Contribution of Learning Outcomes to Programme Outcomes |
LO1 | 4 | 3 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | LO2 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | LO3 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 3 | 4 | LO4 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | LO5 | 4 | 4 | 5 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 4 |
|
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|