Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
162200103101PRINCIPLES OF MARKETINGCompulsory233
Level of Course Unit
Short Cycle
Objectives of the Course
The aim of the course is to provide students with the knowledge and skills about basic ideas and principles of the student marketing process.
Name of Lecturer(s)
Öğr. Gör. Elif TANER
Learning Outcomes
1 Understand the concept and process of marketing.
2Will be able to apply segmentation, targeting and positioning.
3He will be able to understand the individual elements of his marketing mix.
4 He will be able to use marketing mix in different contexts.
5
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
The content of the course includes creating opportunities for the student to apply marketing principles. First, the definition of marketing, then the marketing orientation and marketing mix definitions are taught. Afterwards, students take their environmental marketing analysis into consideration and make their own marketing analysis at macro and micro level. Derste's original marketing mix and the elements of the renewed marketing mix are examined. Finally, students develop their own marketing mix for different target groups.
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Explanation of Marketing Concept and Related Basic Concepts
2Teaching and applying scientific research methods and techniques
3Developments in Marketing Understanding
4 Examining Market Concept, Consumer and Industrial Markets, Marking Macro and
5Consumer Market and Consumer Behavior Models, Decision Making Process and Consumer Behavior Affecting Factors
6 Industrial Market Features and Industrial Buyers
7Market Segmentation and Principles
8Midterm
9Creating Target Markets and Positioning
10Marketing Information Systems
11Giving General Information About Marketing Mix
12Marketing Analysis of Marketing
13 Market Price Analysis
14 Final exam
15
16
Recommended or Required Reading
Teaching staff lecture notes.
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Self Study14228
Individual Study for Mid term Examination2816
Individual Study for Final Examination2816
TOTAL WORKLOAD (hours)90
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
LO143344444445444
LO243444444434444
LO334344444544434
LO444544444444444
LO544544454545444
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr