Description of Individual Course Units
Course Unit CodeCourse Unit TitleType of Course UnitYear of StudySemesterNumber of ECTS Credits
162200101104COMMUNICATION INFORMATIONCompulsory114
Level of Course Unit
Short Cycle
Objectives of the Course
Public institutions and private companies to offer their products and services to internal and external audiences and to promote the public sympathy agencies and brand public opinion, to create interest and it continually makes to order created Public Relations to intermediate members to be employed in the department of Public Relations to scientific basics, Public relations foundations of science, birth causes, to understand the importance and principles. audience analysis necessary for the performance of the profession, event design and management, making equipped on media relations
Name of Lecturer(s)
Öğr. Gör. Servet TÜRKAN
Learning Outcomes
1Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques.
2Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques.
3Public relations collection of data related to the field of professional stage in the implementation and publicizing the results of social, scientific, cultural, and ethical values.
4Lifelong learning has consciousness.
Mode of Delivery
Daytime Class
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Definition and Meaning of the Concept of Communication
Weekly Detailed Course Contents
WeekTheoreticalPracticeLaboratory
1Definition and Meaning of the Concept of Communicationx
2Contact Aim, Importance and Features, Communication Processx
3Communication Waysx
4Types of Communication. Oral Communication Precaution, Basic Principles, Types of Speaking, Listening, Developing Listening Skills, Principles for Developing Oral Communication)x
5Nonverbal Communication. (Body Language, importance, characteristics, elements of non-verbal communication)x
6Written communication. Text types encountered in the Business and Social Lifex
7Contact Engel and Problemsx
8MİDTERMx
9Group and Mass Communication (Definitions, contact forms), Communication Agenciesx
10Contact Types and Modelsx
11Business Life Communications. (Which can be applied in business communication techniques, formal and informal communication. Horizontal and Vertical Communicationsx
12Meaning organizational communication and communication işlevi.hiyerarşikx
13Organizational communication tools.Technological Communication Vehicles: TV, Telephone, Internet, Teleconference, Video conferencing The positive and negative aspects of technological communication tools in an individual's life.x
14FINAL EXAMx
Recommended or Required Reading
Amount Hasan, M. Kemal Yilmaz, Cumhur Erdönmez, General and Technical Communication, Nobel Yay., Ankara, 2003
Planned Learning Activities and Teaching Methods
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
ActivitiesNumberTime (hours)Total Work Load (hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Self Study14342
Individual Study for Mid term Examination11212
Individual Study for Final Examination11212
TOTAL WORKLOAD (hours)110
Contribution of Learning Outcomes to Programme Outcomes
PO
1
PO
2
PO
3
PO
4
PO
5
PO
6
PO
7
PO
8
PO
9
PO
10
PO
11
PO
12
PO
13
PO
14
LO13 3   3 3 3   
LO23 3   3 3 3   
LO33 3   3 3 3   
LO43 3   3 3 3   
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High
 
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476 226 13 14 • e-mail: info@igdir.edu.tr