|
Description of Individual Course UnitsCourse Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | 162200101104 | COMMUNICATION INFORMATION | Compulsory | 1 | 1 | 4 |
| Level of Course Unit | Short Cycle | Objectives of the Course | Public institutions and private companies to offer their products and services to internal and external audiences and to promote the public sympathy agencies and brand public opinion, to create interest and it continually makes to order created Public Relations to intermediate members to be employed in the department of Public Relations to scientific basics, Public relations foundations of science, birth causes, to understand the importance and principles. audience analysis necessary for the performance of the profession, event design and management, making equipped on media relations | Name of Lecturer(s) | Öğr. Gör. Servet TÜRKAN | Learning Outcomes | 1 | Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques. | 2 | Public relations and marketing concepts close to the field, customer relations, advertising, total quality, human resource management, entrepreneurship and organization theory in the field, the method will have information on strategies and techniques. | 3 | Public relations collection of data related to the field of professional stage in the implementation and publicizing the results of social, scientific, cultural, and ethical values. | 4 | Lifelong learning has consciousness. |
| Mode of Delivery | Daytime Class | Prerequisites and co-requisities | None | Recommended Optional Programme Components | None | Course Contents | Definition and Meaning of the Concept of Communication | Weekly Detailed Course Contents | |
1 | Definition and Meaning of the Concept of Communication | x | | 2 | Contact Aim, Importance and Features, Communication Process | x | | 3 | Communication Ways | x | | 4 | Types of Communication. Oral Communication Precaution, Basic Principles, Types of Speaking, Listening, Developing Listening Skills, Principles for Developing Oral Communication) | x | | 5 | Nonverbal Communication. (Body Language, importance, characteristics, elements of non-verbal communication) | x | | 6 | Written communication. Text types encountered in the Business and Social Life | x | | 7 | Contact Engel and Problems | x | | 8 | MİDTERM | x | | 9 | Group and Mass Communication (Definitions, contact forms), Communication Agencies | x | | 10 | Contact Types and Models | x | | 11 | Business Life Communications. (Which can be applied in business communication techniques,
formal and informal communication. Horizontal and Vertical Communications | x | | 12 | Meaning organizational communication and communication işlevi.hiyerarşik | x | | 13 | Organizational communication tools.Technological Communication Vehicles: TV, Telephone, Internet, Teleconference, Video conferencing The positive and negative aspects of technological communication tools in an individual's life. | x | | 14 | FINAL EXAM | x | |
| Recommended or Required Reading | Amount Hasan, M. Kemal Yilmaz, Cumhur Erdönmez, General and Technical Communication, Nobel Yay., Ankara, 2003 | Planned Learning Activities and Teaching Methods | | Assessment Methods and Criteria | |
Midterm Examination | 1 | 100 | SUM | 100 | |
Final Examination | 1 | 100 | SUM | 100 | Term (or Year) Learning Activities | 40 | End Of Term (or Year) Learning Activities | 60 | SUM | 100 |
| Language of Instruction | Turkish | Work Placement(s) | None |
| Workload Calculation | |
Midterm Examination | 1 | 1 | 1 | Final Examination | 1 | 1 | 1 | Attending Lectures | 14 | 3 | 42 | Self Study | 14 | 3 | 42 | Individual Study for Mid term Examination | 1 | 12 | 12 | Individual Study for Final Examination | 1 | 12 | 12 | |
Contribution of Learning Outcomes to Programme Outcomes | LO1 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | LO2 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | LO3 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | | LO4 | 3 | | 3 | | | | 3 | | 3 | | 3 | | | |
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
|
|
Iğdır University, Iğdır / TURKEY • Tel (pbx): +90 476
226 13 14 • e-mail: info@igdir.edu.tr
|
|
|